Geopolitical instability and inflationary pressures have become a routine affair for most enterprises to manage over the past few years. Enterprise CEOs must think ahead and adapt fast to changing market dynamics in order to navigate through these uncertainties. Digital technologies have the potential to empower organizations to face these market realities head-on and achieve business growth.

Digital technologies like GenAI for instance, can be used to accelerate innovation, analytics to unearth data’s potential for improved decision making, and automation to enhance productivity. The CEOs’ agenda therefore is to integrate digital transformation with every business function to drive sustained business growth and gain a competitive advantage.

Understanding how to leverage IT has therefore become imperative for all business function heads. It’s no longer purely the responsibility of CIOs to implement technology.